What Is Sodium Ascorbyl Phosphate, We Use In Our Serum?

It is extremely difficult to formulate a long-lasting vitamin c serum that will keep its power from the first to the very last drop. It is notoriously unstable, sensitive to oxidation, and can often turn yellow in colour, which indicates it has oxidized. Best not to use it because the pH has probably become less acidic and therefore less able to penetrate the skin. Voila Pure advanced Vitamin C 50 utilises an extremely stable form of vitamin c, called Sodium Ascorbyl Phosphate or STAY-C 50.

A water-soluble form of vitamin C, which is very gentle on the skin, causes no skin irritations, the easily water-soluble monophosphate ester of ascorbic acid is bio-convertes into Vitamin C by phosphatases present in the skin.

How are vitamin C derivatives derived?

Vitamin C derivatives are made by mixing L-ascorbic acid with other chemical. This process changes the nature of vitamin C from being acidic to alkaline of from water-soluble to oil-soluble or both.

Does Sodium Ascorbyl phosphate penetrate the skin better?

Sodium Ascorbyl phosphate has a salt molecule attached to it, allowing it to easily penetrate the skin's lipid barrier, without causing irritation due to its non-acidic and non-exfoliant nature. So deeper penetration with less irritation.

Our Serum can be used on all Skin Types, including sensitive, dry, and mixed skin. This is a concentrated and powerful But Gentle Facial serum containing active plant-based ingredients, you must perform a patch-test of the product 24 hours before regular application. Test on a small area of skin on your neck or arm to ensure the formula is a good fit for you. Use it twice daily as part of your skincare routine if no irritation occurs.

How To Use
Wash face with a gentle cleanser, pat dry, and apply 5 to 6 drops of Voila Pure Vitamin C Serum. If using a toner, apply toner before the Vitamin C Serum. Gently massage the serum into your face and neck and decollete as desired. Follow with Voila Pure retinol moisturizer. For best results, use day and night.

A botanical blend of organic and naturally-derived ingredients

Organic Deionized Herbal Infusion: (Organic Aloe Vera),
Sodium Ascorbyl Phospate (Vitamin Stay C 50), Dimethyl Sulfone (Msm), Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Simmondsia Chinensis Seed Oil (Organic Jojoba), d-alpha Tocopheryl Acetate (Vitamin E), Caesalpinia Spinosa Gum (Botanical Hyaluronic Acid), Centella Asiatica Extract
(Organic Gotu Kola), Equisetum Arvense Extract (Horsetail), Maculatum Extract (Wild Geranium), Taraxacum officinale Extract (Organic Dandelion), Alcohol, Phenoxyethanol,
Ethyl Hexyl Glycerin.

98% naturally derived and 72% organic Ingredients.

Please be aware that ingredient lists for products in our range are updated regularly. Refer to the product pack packging for the most up-to-date list of ingredients.

• No Artificial Fragrance
• Sulphate Free
• Clinically Proven Ingredients
• Vegan Friendly
• No Phthalates
• Cruelty Free
• Paraden Free
• Silicone Free
• Made In The USA

United Kingdom shipping

All UK orders are offered with Free shipping

Processing time?

Our super hard working team aims to ship out your order within 24 hours (Mon-Fri, excluding public holiday). Orders will be shipped same day if ordered before 1pm Monday-Friday, any orders after the cut-off time will be sent the following working day.

Once your order has been dispatched, you will receive a dispatch confirmation email to the email address you provided in check out with your tracking details.

Please note: Unfortunately we do not currently ship to PO boxes.

All orders to countries outside of the European Union are shipped on DDU (Delivery Duty Unpaid) basis. This means the recipient may be liable for any customs fees and local sales tax.

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Our Advanced Vitamin C 50 Serum harnesses the power of STAY-C 50, one of the most stable forms of Vitamin C available. This clever ingredient converts naturally when applied to your skin, working to brighten dark spots, support collagen production, and shield against daily environmental damage. The formula also helps combat blemish-causing bacteria while improving your skin's overall tone and texture, gradually softening the appearance of fine lines.

For deep hydration, we've included vegan Hyaluronic Acid and soothing Aloe Vera, which offer similar nourishing benefits to Virgin Coconut Oil (VCO), keeping your skin's moisture barrier healthy and protected. The addition of Vitamin E enhances the protective benefits while balancing moisture levels. With regular use, this lightweight yet powerful serum delivers visible improvements – giving you that radiant, even-toned complexion that stands up beautifully to Britain's changeable weather conditions.